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Technical assistance is an endangered type in today's customer service landscape - it isn't deceased, but the body is growing cold. General Motors was not doing much of a work offering technical assistance to consumers who were having trouble using their new car's touchscreen infotainment technology, and unlike many companies, it acknowledged the error of its ways. Now the car maker is pulling a page from Apple stores' Genius Bar playbook by offering nuanced help for drivers befuddled by hardware and software function. Are you trying to buy or sell a new or used 2007 Ford Focus Spokane WA? If this could be you, get the perfect Ford at CarDealExpert.com!
etting more cars on the market with smarter dealers
General Motors new efforts at technical assistance will reportedly be the sort of training many new drivers need. General Motors will dispatch 25 technical assistance specialists to its 4,400 U.S. dealerships to be able to train dealership personnel in the best way to teach consumers how you can use infotainment systems. These engineers will be in touch with GM engineers regarding all software improvements, and will be connected to technical assistance representatives at a call center in Austin, Texas, that can further address individual consumer needs in the field of in-car technology.
The basic concept is that GM will gain a much better reputation through the training.
You see a lot of people get into the vehicle, and they can't figure out the damned system," said GM's Connected Customer Team manager Mark Harland. "They get frustrated, and they get online and bash it, and that ends up on J.D. Power and Associates.
Knowing how the system works
A by-product of GM's technical assistance push will be that all associated dealerships will have at least one employee who is fully trained in all of the automaker's various infotainment software packages by year's end. This will include MyLink, CUE and IntelliLink.
Some customers don't utilize all the features on these new cars," said Robert Ruiz, GM at Capitol Chevrolet in Austin. "If we don't know to use them either, we can't teach them."
Looking at Consume Reports review
Just last week, Customer Reports said that Cadillac's CUE infotainment system was too challenging for prime time, remarking that it is "convoluted and frustrating." The respected customer protection and info publication heaped comparable criticism upon Ford's MyFord Touch system.
For The Perfect Price on a new or Pre-Owned Car, Van, Truck or SUV Stop By Spokane Dealerships Here
Sources
Apple
Automotive News
In AutoNews
etting more cars on the market with smarter dealers
General Motors new efforts at technical assistance will reportedly be the sort of training many new drivers need. General Motors will dispatch 25 technical assistance specialists to its 4,400 U.S. dealerships to be able to train dealership personnel in the best way to teach consumers how you can use infotainment systems. These engineers will be in touch with GM engineers regarding all software improvements, and will be connected to technical assistance representatives at a call center in Austin, Texas, that can further address individual consumer needs in the field of in-car technology.
The basic concept is that GM will gain a much better reputation through the training.
You see a lot of people get into the vehicle, and they can't figure out the damned system," said GM's Connected Customer Team manager Mark Harland. "They get frustrated, and they get online and bash it, and that ends up on J.D. Power and Associates.
Knowing how the system works
A by-product of GM's technical assistance push will be that all associated dealerships will have at least one employee who is fully trained in all of the automaker's various infotainment software packages by year's end. This will include MyLink, CUE and IntelliLink.
Some customers don't utilize all the features on these new cars," said Robert Ruiz, GM at Capitol Chevrolet in Austin. "If we don't know to use them either, we can't teach them."
Looking at Consume Reports review
Just last week, Customer Reports said that Cadillac's CUE infotainment system was too challenging for prime time, remarking that it is "convoluted and frustrating." The respected customer protection and info publication heaped comparable criticism upon Ford's MyFord Touch system.
For The Perfect Price on a new or Pre-Owned Car, Van, Truck or SUV Stop By Spokane Dealerships Here
Sources
Apple
Automotive News
In AutoNews
