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The highly paid government managers at Government Motors have just come up with a brilliant idea - Stop using the name "Chevy" and always use "Chevrolet" instead.
I'm studying brand identity, so this change intrigues me... The first thing that comes to mind is "fixing something that isn't broken." Also there are far better ways to promote their brand other than annoying the diehard chevrolet fan by destroying a part of it.
The more I think about it the more idiotic it sounds. 20 years from now if a kid hears the song verse "took my chevy to the levee but the levee was dry" are they gonna look at their dad and ask "hey, what's a chevy?" "Oh, it's a chevrolet, son. GM went through a dumbass marketing phase around 2010."
Like that article says, every successful company has a nickname. And they want to destroy it? Genius.
They're fighting to get away from government control and they waste their time with "Chevy" vs. "Chevrolet"????? Has GM learned nothing the past year and a half? I guess next they will be "General Motors", instead of "GM". 6 of one, half dozen of the other. At the end of the day, do you have something in the market that can outdo the imports? Something that speaks of what we can do and prove it's value? I don't care if it has "Guido's Taco Palace" on the fender. Make it work, make it win.
no, we the people are, thanks to the gun pointed at our head by teh gov'ment.
....But not Chevrolet staff members. A postscript to the memo says a sort of cuss jar - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses ‘Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can.......
almost as bad as being fined for saying "plymouth" when it's now dodge.
:rolleyes:
1978 Formula 461 in progress of being built :rock:
2013 Ram 1500 Big Horn
former owner of 85 bird w/ 2.8 - 3.4 - 3800 II - 5.0
94 comero 3.4
The highly paid government managers at Government Motors have just come up with a brilliant idea - Stop using the name "Chevy" and always use "Chevrolet" instead.
Ok you can stop the panicking,it was an internal memo meant for the white collars.
GM: 'Poorly worded' Chevy memo not meant for fans
NEW YORK TIMES NEWS SERVICE AND DETROIT NEWS STAFF REPORTS
General Motors today backtracked from a memo discouraging the use of “Chevy” to describe its Chevrolet brand.
On Tuesday, GM sent a memo to Chevrolet employees at its headquarters, promoting the importance of "consistency" for the brand, which was the nation's best-selling line of cars and trucks for more than half a century after World War II.
But in a statement issued today, General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."
"Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted," it said.
"We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products."
But the automaker noted that "in global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process."
In Tuesday's memo, the automaker asked that "whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward." It was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the GM division's vice president for marketing.
Chevrolet said that "when you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding.
"Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
Although the memo cites Coke, it does not note that Coke is shorthand for Coca-Cola -- or that Apple is not commonly used in reference to its products, which are known simply as iPads, iPhones and MacBooks.
One expert on branding said GM's effort ran counter to a trend in which corporate names had become more casual. The consultant, Paul Worthington, head of strategy for Wolff Olins, amarketing and branding firm, noted that FedEx had replaced Federal Express, KFC had supplanted Kentucky Fried Chicken and "even RadioShack has evolved into the Shack."
Regardless, if Chevrolet plans to puts the Chevy genie back in the bottle, the task could prove harder than climbing out of bankruptcy.
If taken to its logical conclusion, Chevrolet would presumably need to ask Jeff Gordon, the four-time NASCAR Sprint Cup champion who currently races a Chevrolet Impala, to change the website address -- jeffgordonchevy.com -- for his dealership in Wilmington, N.C.
And what about rolling back the popular culture references to Chevy? Elton John, Bob Seger, Motley Crue and the Beastie Boys have all sung about Chevy, and hip-hop artists rap about "Chevy Ridin' High" or "Ridin' in My Chevy."
Worthington, the branding expert, said Chevrolet seemed unclear what the brand stood for. But ultimately, he said, consumers "will call you whatever they want to call you."
But not Chevrolet staff members. A postscript to the memo says a sort of cuss jar -- a plastic "Chevy" can -- has been situated in the hallway.
"Every time someone uses 'Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can.
Well my iPhone 11 Pro Max took a dump, it’s in a boot up loop, will try and get it fixed and give it to my mom. So I got a new iPhone 15 pro max, everything...
Local car on a small lot just over 100k mikes(178,000 kms)
Silver with grey leather and black top 3.8L for $5400 cdn or $3975 usd as is....
3 weeks ago
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